Businesses, today, cannot thrive without any form of promotion. They depend on marketing strategies to increase sales, develop customer relations, loyalties and branding. That is why, these businesses relies on telemarketing companies to satisfy most of their marketing needs, whether geared to direct sales, customer appreciation, market research, appointment setting and new customer acquisitions.
To hire a suitable telemarketing company cuts productions costs in comparison to assembling the service themselves. It is more efficient and more affordable to commission a company that specializes on this type of service. This is because it requires new technologies, recruiting and teaching personnel, creating market programs, and managing. Some examples of industries that outsource telemarketing services are businesses in retail, food, online publishing, healthcare, IT and real estate.
In the past years, telemarketing has received a reputation of being nuisance and fraudulent, companies have gone to extreme lengths in reprogramming their methods of communication to eliminate this perception and to gain a positive connotation towards the public and the end consumers. From experience and a series of ups and downs, telemarketing has developed strategies, call lists, call scripts and guidelines that deliver a more successful response. This also regains the confidence of businesses in their decision for outsourcing a telemarketing firm.
The future of telemarketing is already here. Through telecommunication and information technology, computer advancement and the decline of international telephone rates, the telemarketing companies are using this opportunities and have expanded. There are hundreds of offshore firms and a lot of them are based in Asian countries. Businesses have found solutions from offshore firms, taking advantage of their competitive price, and yet, providing highly trained and professional telesales agents.
A business can cut its costs to as high as fifty percent to seventy five percent from an offshore company in an Asian country. The American and British companies have resided some telemarketing firms like, in the Philippines or wherever the employment rate is least expensive. These Asian telemarketing companies provide their service to businesses all around the world.
Asia’s Business Process Outsourcing has grown significantly, India soars up to 25 percent, Philippines a 25 percent growth and China surfaces at 15 percent all in year 2010. This has dramatic increase has acknowledge Asia as the center of call center and IT firms. This has created a good impact to the economic situation for the Asian countries. Nowadays, the global business scene has been more defined because of the advancement and accessibility of the telemarketing’s service.
India comprises 40 percent of the global Business Process Outsourcing, they have bigger work force and more developed cities. The Philippines is considered a potential head to head competitor. Although, Philippine outsourcing firms are better preferred by American businesses because of their ability to imitate English idioms and they possess a more neutral accent. Either which, both provide professional, high-quality and skilled telesales agents.
There is no doubt that Asia has succeeded in providing the right venue for call center service provider. Telemarketing companies are greatly supported by most of the governments in Asian countries. Foreign call center providers are increasing in number and are developing more future operations. Providing cost-effective and efficient service is a key to telemarketing services. For IT and new Business Process Outsourcing, Asia is the perfect destination.